Closing your taste gap
Plan Your Next #111
đ Good morning from Los Angeles! I'm Nate Kadlac, and this is #111 of Plan Your Next. A Sunday newsletter that connects design, creativity, and how you prepare for your next thing.
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Iâve been trying to close my own taste gap in design ever since I first started trying to design my first website.
Every time I see something new and interesting, I often think to myself, âHow the hell will I be able to do that?â It can feel like youâre running an infinite race with no finish line.
Having taste doesnât only apply to art and design. Itâs the ability to recognize beauty in something. Anything. To understand what makes it different from everything else.
In programming, it might be the way a certain application is written with fewer lines of code. In woodworking, it might be appreciating how an old home is built. In marketing, it might be your curiosity about how a subject line was so elegantly written. Or more literally, itâs Anthony Bourdain traveling the world to better understand the interplay between culture and the taste of food hitting his tongue. RIP.
But being curious and appreciating the beauty in the craft of anything often leaves a gap. And that realization is frustrating.
But I promise you, that curiosity is one of the best indicators that sets you apart from everyone else.
Recognize the taste gap
Every couple of months I teach a live design workshop, and Iâve started to see this recently in my own design workshop. Students will come in fully inspired on a Saturday morningâand slightly nervousâunsure of what to expect from themselves.
If you have never used a creative program like Figma before, or have struggled to make confident design choices, it can feel intimidating. But youâre there, open to whatâs possible.
For each person, I can sense that most have a mile-wide gap in taste. Itâs evident just by showing up and being curious.
What I mean is there is a long way to go between matching your proficiency to your taste. Youâre in the right place if you notice it, but what you do next is most important, because the first few steps forward can compound exponentially.
Ira Glass, host of This American Life identifies with this. âWe get into it because we have good taste. But itâs like thereâs a gap, that for the first couple years that youâre making stuff, what youâre making isnât so good, OK? Itâs not that great. Itâs really not that great. Itâs trying to be good, it has ambition to be good, but itâs not quite that good. But your taste â the thing that got you into the game â your taste is still killer, and your taste is good enough that you can tell that what youâre making is kind of a disappointment to you, you know what I mean?â
The larger the gap, the more interestingâand curiousâof a person you are.
Closing the gap
Money doesnât buy taste. And money doesnât close the gap.
Taste isnât what shows up on Instagram. Itâs not about knowing the ephemeral trends like frayed ankle denim jeans.
The taste gap is representative of who you are now, and where you want to be. The size of the gap represents how curious you are.
If for instance you think something looks easy, and your curiosity stops there, you probably have no idea how difficult it really is. Your taste for that particular area of interest is pretty shallow, and youâre not someone I would pay for help.
We often have many taste gaps. Sometimes we decide to take the time to learn the skills necessary to fill in our own gaps, and sometimes we pay people who have the skills to help us along the way.
This is important in hiring the right people. The taste gap is representative for how high or low someoneâs bar is, especially with attention to detail. Anyone can learn a skill, but those with high taste will spend much more energy to reach a bar higher than most. These are the people who will excel at their craft.
Itâs why I donât like to hire people based only on what theyâve done, but by how curious they are. Can they break down why they love something? If you can describe what good taste is, and break it down or show examples, you can always spend the time to build your skills.
And then there are those with such unique tasteâplus a matching skillâwho are just waiting to take fistfuls of cash. These are the people who truly stand out. The ones with vision and the tools to execute. The ones who keep us stuck in our seats in a movie theater, or our noses buried in their books. We stay on their websites longer or play their albums on repeat. We seek them out to build our mobile apps, or lead our companies.
For these people, the gap has closed between whatâs possible and what isnât.
Itâs special, but it takes time. If you have a large gap in taste, you recognize how difficult this feels.
Itâs why Kanye famously wrote five beats a day for three summers.
But if you decide to close it, you will move with unimaginable speed. What you create this week will look like garbage next week. And the years after that.
If you embrace the challenge, six months from now you might not recognize yourself.
Closing the taste gap feels like work because it is work. And to you, your work might always look like garbage. But along the way, youâll realize this isnât true at all.
âĄď¸ Two creative hits for you to check out next
đş A map for indie living: I had a great chat with Tom Critchlow this week about his indie life. Before our call, I read his article on the different periods of this path which is a pragmatic approach to an independent lifestyle. I find myself at about a 3.5 here right now, with freedom feeling just out of reach. I highly recommend checking out the rest of Tomâs site for a slew of other great articles.
đ¨âđť iPod CT Scans guided by Tony Fadell (The inventor of the iPod): Loved this nostalgic view of the iPod evolution, guided by none other than the inventor himself.
đ See you next Sunday
If youâve forgotten who I am, hereâs a little bit about me. As always, my calendar is open to chat about your next adventure, crazy idea, or if youâre feeling creatively stuck.
Have a great week,
p.s. If you enjoyed this letter, would you please let me know by tapping on the heart below?